Principles Of Marleting
- ISBN-10
- 9712307638
- ISBN-13
- 9789712307638
- Pages
- 220
- Language
- English
- Publisher
- Rex Bookstore, Inc.
Description
... marketing plan may be prepared at the product level or at the firm.level . Because of the very strong reference to company strategy , the firm level marketing plan is also called the " strategic market plan . " 5 The Content of the ...
