Principles of Marketing: An Asian Perspective

Principles of Marketing: An Asian Perspective
ISBN-10
9810687532
ISBN-13
9789810687533
Series
Principles of Marketing
Category
Marketing
Pages
118
Language
English
Published
2011-11-30
Publisher
Pearson Prentice Hall
Author
Philip Kotler

Description

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.

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