Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Ferrari is a good example: Although a Porsche would be an authentic luxury product, a Ferrari provides an added dimension of eccentricity. It is manufactured in very small quantities and the Ferrari Corporation seems to claim the right ...
In Ferrari communications, on the contrary, the car is the inescapable star. If Patek Philippe is positioned on the left-upper vertex of the square at the intersection of the secret and truth axis, Ferrari would be more on the top ...
Ferrari is a good example: a Porsche would be an authentic luxury product; a Ferrari adds another dimension, more off-the-wall. Ferraris are produced in very limited numbers (for years Ferrari capped its annual production at 7,000 cars) ...
whenher statustranscends tothatof a celebrity,thenthe luxury brands' image balance with her celebrity status should be ... The multiple brand endorsements could lead to an overexposure of the luxury brand or an undermining of its brand ...
In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors.
Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms.
Bachelor Thesis from the year 2010 in the subject Business economics - Controlling, grade: A, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Marketing & Luxury Strategy), language: English, ...
24S (n.d.) 'The History Of Le Bon Marché', 24S.com. www.24s.com/en-be/le-bon-marche/history (accessed August 6, 2021). 12. ... Sterlacci, F. and Arbuckle, J. (2017) Historical Dictionary of the Fashion Industry.
In the luxury sector, characterized by the marketing of specialty products or services, the use of an excessive number and ... variety of distribution channels could lead to overexposure of the brand and an excess of market coverage.
Reports show that user access to fashion brands online is set to reach over one billion users by the year 2020 (Statista, 2016). These figures demonstrate the ongoing unification social media has brought about within the fashion world, ...