Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications
- ISBN-10
- 9811363390
- ISBN-13
- 9789811363399
- Category
- Business & Economics
- Pages
- 223
- Language
- English
- Published
- 2019-02-26
- Publisher
- Springer
- Authors
- Marianna Sigala, Roya Rahimi, Mike Thelwall
Description
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
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