The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing
- ISBN-10
- 9813341343
- ISBN-13
- 9789813341340
- Category
- Business & Economics
- Pages
- 264
- Language
- English
- Published
- 2021-02-10
- Publisher
- Springer Nature
- Authors
- Jungwoo Lee, Spring H. Han
Description
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
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