In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour.
Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, Handbook of Consumer Psychology (New York: Psychology Press), pp. 349–367. r Psychology r Psychology 54 Allison R. Johnson and David W. Stewart, “A Re-Appraisal of the Role of ...
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study.
Keynes ( 1933 ) tells us that Marshall was highly delighted at having discovered the concept of elasticity , and , ever since , Marshall's enthusiasm has been shared by the majority of applied economists .
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...
In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online ...
Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the...
This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Consumer Behavior
The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more.