"The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories. "--
日巴布·柯瑞格( Bob Craig ) ,科羅拉多大學,即使他知道我在用他的「傳播理論領域」會大幅刪節他繁複的分析,仍很體恤的讓我能使用他的著作,在出版前還花上數小時與我討論傳播定義、傳統特色以及不同理論適得其所的地方。口賴利·費瑞( Larry Frey ) ,曼菲斯 ...
But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are."--
Our goal in this text is to present 32 communication theories in a clear and interesting way.
The theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.
Our goal in this text is to present 32 communication theories in a clear and interesting way.
A First Look at Communication Theory
The ninth edition of A First Look at Communication Theory justifies again the program’s enduring popularity.
The text then examines Korean philosophy and communication, practice of Uye-Ri in interpersonal relationships, and the teachings of Yi Yulgok.
Bianculli, D. (1996). Dictionary of Teleliteracy: Television's 500 Biggest Hits, Misses, and Events, New York: Continuum. Bishop, B. (1999). Global Marketing for the Digital Age, Lincolnwood IL: NTC Business Books. Black, D. (2001).
This comprehensive book: Provides an adaptive version of Huffman coding that estimates source distribution Contains a series of problems that enhance an understanding of information presented Covers a variety of topics including optimal ...