Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods.
Essentials of Marketing Research
As a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...
Arthur C. Doyle, owner of Professional Home Inspection (PHI), found himself rather depressed. The community where he lived and operated his business had experienced a huge surge in existing home sales during the past five years, ...
37 Smith, A., R. Bolton, and J. Wagner (1999), “A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery,” Journal of Marketing Research, 36 (August), 356– 372. Bolton, R. and T. M. Bronkhorst (1991), ...
Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics.
Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered...
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing ...