This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
Tasked with creating marketing strategy? This book is for you.
Keller, Kevin L., 25 King County, Washington Environmental Behavior Index challenges, 262263 Michael Jacobson on, 261 results/achievements, 263265 strategies, 263 pet license campaign, 82 kiosks, 97 Koizumi, Junichiro, 147 Krug, Doug, ...
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
This is a highly structured & fully developed practical companion to Fifield's successful 'Marketing Strategy'.
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many...
A Guide to Developing a Strategic Marketing Plan Robert E Stevens, David L Loudon, Ronald A Nykiel. , ditures and marketing weaponry to create “waves” or “power thrusts” for your product/service/brand offering (see Exhibit 3.9).
All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy.
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.