形塑「新人」：中共宣傳與蘇聯經驗

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本書從政治、外交、社會和文化的多重視角，闡析中共如何借鏡蘇聯經驗，運用小說、教科書、歌曲、電影等媒介及勞動模範和女拖拉機手典型，塑造「新人」；傳播「新人」必須具備的條件，包括站穩無產階級立場，實踐黨國至上、集體為重、勞動光榮和男女平等諸多觀念。蘇聯經驗是毛澤東時代中共施政的重要參照座標；但隨著中蘇關係從蜜月到反目的翻轉，中共宣傳「新人」的重點也隨之產生變化。全書藉由比較與對照中蘇風俗習慣、國家發展，以及領袖觀念與價值偏好，分析蘇聯經驗在中國發生變化的背後成因，進而討論斯大林模式在中國的適用性。毛澤東不斷強化階級鬥爭的觀點和政策，是對斯大林模式的重大修正。此外，研究中共所宣傳的新人觀，也有助於了解紅衛兵在文革前十七年的養成教育，以及毛澤東政權的本質。毛時代中共對「新人」的宣傳，造成二元對立的價值觀，其影響至今猶見。

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