這樣表達，再複雜也能一聽就懂！商品或點子再好，都需要這3個步驟讓全世界了解

Description

◆亞馬遜網路書店4.6顆星推薦！ 產品功能太多、服務內容太複雜，但每個人的注意力只有剛開始的幾分鐘，該怎麼介紹，才不會詳細得讓人一頭霧水，或簡略得讓人興趣缺缺？ 本書教你只靠三個步驟，讓對方抓住重點、提起興趣，立刻掌握你還沒說出口的價值！ 【精采內容】 一個工程師可能會告訴你：「RSS是以XML資訊為基礎的內容整合格式」 一個保險員可能會告訴你：「保單的預定利率實拿一定小於定存利率實拿」 我們經常受限於自己圈子內的行話，讓其他的聽眾覺得一頭霧水又乏味無趣 但是再好的商品、服務或點子，一旦講解的不夠好，就會徹底被遺忘！ 在向別人講解事情時，務必要注意以下幾個原則： ◎降低他人理解的成本 請注意你是在降低對方理解的成本，所以千萬不要抓著對方講上好幾個小時，或是丟出一堆專有名詞讓對方消化，這樣反而是增加對方理解的障礙！ ◎提供了解的墊腳石 不要一下子就把一個大概念往對方身上丟，而要把這塊大石板削成一塊塊的小石片，成為對方理解的墊腳石。你可以建立「連結」，告訴對方為什麼這件事和他有關係？也可以講一個「故事」，說明有些人曾經碰到某個麻煩，而你的產品或服務如何幫他解決。 ◎回答別人為什麼要關心一件事 如果對方問你「這是什麼？」請不要直接了當地回答，而要改成回答「為什麼你需要關心這個？」例如與其解釋新實施的二代健保，要對哪些人扣百分之幾的稅額，不如指出「像你這樣的自由工作者，沒有加入工會，那麼就會所得就會被扣多少……」。 ◎說明是為了讓別人看見價值 解說的目的，就是讓別人看見你的點子、產品或服務有什麼價值──而且是對他們而言的價值，而不是對你！所以，與其說你的新產品擁有獨步業界的創新，不如說它可以幫對方節省百分之多少的時間！ 本書將協助你改善自己的解說技巧，讓目標群眾都愛上他們的創意、產品或服務。 無論你是要宣導新公司制度的人資，向顧客推銷產品或服務的業務，向客戶描述創意巧思的設計師，還是想說服投資者的創業家…… 這本書都是你最實用的工具書！ 出版商名稱 商周出版

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Similar books

• 

  Taxation for Decision Makers, Binder Ready Version

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 8.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Taxation for Decision Makers, 2019 Edition

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Taxation for Decision Makers, 2020

  By Shirley Dennis-Escoffier, Karen A. Fortin

  [LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...

• 

  Keeping House in Lusaka

  By Karen Tranberg Hansen

  1934. Memorandum on the Native Tribes and Tribal Areas of Northern Rhodesia . Lusaka : Government Printer . Timberlake , Michael , ed . 1985.

• 

  Encyclopedia of Community: From the Village to the Virtual World

  By DAVID LEVINSON, KAREN CHRISTENSEN

  Timberlake, L. (1987). Only one Earth. London: BBC Books: Earthscan. Tinker, I. (1987). Street foods: Testing assumptions about informal sector by women and ...

• 

  Taxation for Decision Makers 2006

  By Shirley Dennis-Escoffier, Karen Fortin

  The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $ 4,500,000 . The property has a basis of ...

• 

  Handbook of Organizational Performance: Behavior Analysis and Management

  By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

  Timberlake (1980, 1984) promulgated a behavioral-regulation analysis of learned performance that emphasizes the importance of behavioral.

• 

  Money and the Rule of Law: Generality and Predictability in Monetary Institutions

  By Peter J. Boettke, Alexander William Salter, Daniel J. Smith

  190; Timberlake 1993, pp. 356–357). By increasing fiscal expenditures, President Carter may have successfully cornered the Fed into delaying tighter ...

• 

  Economic Politics: The Costs of Democracy

  By William R. Keech, William R Keech

  ( Timberlake , 1993 , p . 4 ) The same was true of the second Bank of the United States , which was chartered in 1816. However , under the leadership of ...

• 

  Handbook of Organizational Performance: Behavior Analysis and Management

  By William K Redmon, Thomas C Mawhinney, Carl Merle Johnson

  Schlinger, H. and Blakely, E. (1987). Function-altering effects of ... Timberlake, W. and Allison, J. (1974). Response deprivation: An empirical 48 HANDBOOK ...