巧妙操縱人心的非理性 經濟學話題
- ISBN-10
- 9863702331
- ISBN-13
- 9789863702337
- Category
- Business & Economics / Economics / General
- Pages
- 130
- Language
- Chinese
- Published
- 2020-09-24
- Publisher
- 楓葉社
- Author
- 神樹兵輔
Description
◆◆經濟，不只存在於大國博弈，也是個人心理的作用場域◆◆
79個經濟現象╳看圖就懂立刻學╳生活應用扎實入門
「經濟學」這門課，看似是商業人士與專家的專業學問，
我們平時做出每一筆與金錢相關的交易，其實都算是「經濟行為」！
「經濟」是以「金錢」為基礎而建構，「經濟學」
可是，我們往往疏忽經濟的重要性，不知不覺間做出不合理的選擇，
□事業虧損嚴重，但想到已經投資這麼多資金，
□看到「今日限定！所有商品9折，滿3千再送購物金」的廣告，
□賭博手氣很差，但堅信最後一定能翻盤，
□股價持續走低，但感覺有機會回漲，就算跌到低於購買價，
弄懂經濟學，便能幫助我們從消費心理的角度，
‧人性本能上會趨吉避凶
‧人對於眼前利益，判斷標準是以「迴避損失」為行動宗旨
想要獲得最大的利益，唯有從經濟的觀點切入，
本書不僅探究個體消費行為、消費心理學，
金錢就好比「人體」裡的血液。唯有當金錢在社會各層之間流動，
我們該如何推動這股金錢血流，在人生的管道裡順暢無阻呢？
只要翻開本書，就能破除以往種種迷思，找到正確的方向！
本書特色
◎詳盡的圖表解析，小至商店成本估算，大至國際趨勢變動，
◎全書由５大章構成，從［行為］［成本］［生活］［問題］［
◎專章解說10個日本面臨的經濟危機：高齡化社會的破產隱憂、
作者簡介
神樹兵輔
投資顧問＆經濟學家。主持以富裕階級為對象的「
Email：[email protected]
譯者簡介
趙鴻龍
畢業於輔仁大學統計資訊系，對日本歷史文化情有獨鍾。譯有《
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