新零售空間設計聖經: 5大行銷策略×12類產業，整合線上線下通路，打造最強實體店
- ISBN-10
- 9864089455
- ISBN-13
- 9789864089451
- Category
- Architecture / Interior Design / General
- Pages
- 212
- Language
- Chinese
- Published
- 2023-06-20
- Publisher
- 麥浩斯
- Author
- i室設圈 | 漂亮家居編輯部
Description
科技的進步加上疫情助攻，
加速零售產業迎來新的面貌。
首本新零售空間設計聖經專書，
全面性提供建構零售空間設計術，成功找到與消費者接觸的關鍵點！
【內容簡介】
這幾年世界變化太快，科技的進步，加上疫情外力因素，
面對瞬息萬變的零售市場，本書你可以學到：
‧5位專業者無私分享╳5種行銷手法╳12種產業分類案例，
‧建構消費場景，用空間說一口好故事
「PMD玩具倉庫前灘太古里旗艦店」在空間裡置入巨大萬花筒，
‧以對的語言，抓緊MZ世代消費客群
「Villa de mûrir」美妝用品店中設直播拍攝間，
‧單一服務效益不大，店鋪也要玩起斜槓
「尼康Nikon上海直營店」
‧停留經濟正夯！有效善用空間留住客人
「MOOM COFFE」空間導入IP主題與故事感，同時連結書吧、咖啡廳，
【本書特色】
擁抱全新場景設計，讓體驗滲透銷售行為，創造與顧客新的接觸點。
掌握動線延長顧客停留時間，善用燈光與陳列激發直接帶走的慾望。
利用數據找新甜頭、扣合Live直播與短影音拍攝，
整合資源提供銷售以外的其他服務，創造停留經濟更多的消費行為。
Get the book
Similar books
-
The Fundamentals of Interior Architecture
By John Coles, Naomi HousePhotograph courtesy of Frans Burrows plane The plane is the most fundamental element of interior architecture. Essentially a two-dimensional form, it serves, when employed as floors, walls and ceilings, to enclose and define space.
-
Interior Lighting for Designers
By Gary GordonNew features in this edition include: Thorough examinations of the latest advances in lighting technology and practice The newest light sources, fixtures, and systems More than 250 illustrations, photographs, and color plates Learn the ...
-
Aristotele's Topics
By Paul SlomkowskiSHANKMAN , A. Aristotle's De insomniis . A Commentary . ISBN 90 04 09476 8 56. MANSFELD , J. Heresiography in Context . Hippolytos ' Elenchos as a Source for Greek Philosophy . 1992. ISBN 90 04 09616 7 57.
-
Studies in Hellenistic Judaism
By Louis H. Feldmanconcerning slavery that were used by Josephus , for his native language was Aramaic or Hebrew ( W 1. proem , 1 , 9 ) . ... August Pauly and Georg Wissowa ( Stuttgart , 1916 ) , 9 : 1963-69 , discusses all of Josephus ' literary sources ...
-
幼儿园区角设计：素材篇
By 宋阳, 遇红艳本书内容，区角游戏的区域包括角色游戏区、积木区、玩沙玩水区、语言图书阅读区、音乐表演游戏区、美工区、科学发现区、自然角、益智区、操作区等等。 ...
-
金窩、銀窩、狗窩：一段追尋「舒適」的住宅建築發展史
By 黎辛斯基「純種馬」系列標榜的鄉紳別墅,可能是英國作家瓦渥在所著《布萊德謝重訪記》中筆下那位傅利特爵士的住處。但就傳統意義而言,這並非具有時代代表性的家飾;舉兩個流行風格言之,它缺乏新喬治亞或法蘭西骨董家飾的一貫性與特定性細節。羅倫極欲重現的, ...
-
Urban Water Supply Management Tools
By Larry W. MaysOther literature concerning lakes , ecosystems , and other related topics includes articles by Burkett and Kusler ( 2000 ) , Cohon ( 1987 ) , and Hostetler and Small ( 1999 ) . 8.1.3 Climate Change Prediction Climate change predictions ...
-
Caribbean Elegance
By Michael W. ConnorsiTung maaned 1767 over liligned Derøs Hoy Grevelige Ercellence iler ADAM GOTLOB MOLTKE Redter a Elephanten Grere hl Grey / kabet ... Map of the Danish Island of Saint Croix in the West Indies , by Jens Michelson Beck ( 1721–91 ) , 1754.
-
Technology and Change in History
By Bryan LawtonTechnology and Change in History
-
The Thames: A History from the Air
By Walter KleemanThe Thames: A History from the Air