想稱霸市場,就不要做出最好的產品, 而要提供最好的解決方案! 過去的企業若想稱霸市場,總是希望能創造最好的商品 最優秀的性能、最快速的運作……等 然而,這個時代的致勝邏輯已經截然不同! 創造一個全新的市場品類(category) 讓你的產品無法定義,無法跟過去相比, 才能成為頂尖,創造無懈可擊的事業, 讓你定義市場,而不是市場定義你! 任職於矽谷諮詢顧問公司的作者, 透過訪談與分析,了解這些企業巨頭如何成為品類之王, 例如Uber、亞馬遜、IKEA…… 他們的答案是: 創造前所未有的新需求、改變顧客的購買習慣 為問題提供最佳解答、解決他們還沒想到的問題! 當前的對手已經不再來自於同業, 唯有創新品類, 才能讓你的商品超越現有的產業, 吞噬70~80%的市場利潤與價值,震撼現有的版圖! 這些品類之王, 創造一種全新的生活、思考、做生意的方式 解決了連我們還都沒發現的問題 他們創造的不是比之前的產品或服務更好的東西 而是跟之前的產品或服務不同的東西 破壞不是他們的目標而是副產品 目前很多企業,都會往看似獲利可期的品類蜂擁而至 但唯有品類的霸主會贏者全拿 例如Uber在2015年的價值是510億,Lyft只有20億 跨出現有的品類,反而能成為該品類的霸主! 他們不是第一,但是與眾不同 不是「又一個」什麼,而是「另一個」什麼! 想稱霸市場,就不要做出最好的產品, 而要提供最好的解決方案! 出版社 商周出版 (城邦)
[LO 8.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
[LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
[LO 9.2] The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $4,500,000. The property has a basis of ...
1934. Memorandum on the Native Tribes and Tribal Areas of Northern Rhodesia . Lusaka : Government Printer . Timberlake , Michael , ed . 1985.
Timberlake, L. (1987). Only one Earth. London: BBC Books: Earthscan. Tinker, I. (1987). Street foods: Testing assumptions about informal sector by women and ...
The Timberlake Corporation has an opportunity to sell its manufacturing facility to Carroll Corporation for $ 4,500,000 . The property has a basis of ...
Timberlake (1980, 1984) promulgated a behavioral-regulation analysis of learned performance that emphasizes the importance of behavioral.
190; Timberlake 1993, pp. 356–357). By increasing fiscal expenditures, President Carter may have successfully cornered the Fed into delaying tighter ...
( Timberlake , 1993 , p . 4 ) The same was true of the second Bank of the United States , which was chartered in 1816. However , under the leadership of ...
Schlinger, H. and Blakely, E. (1987). Function-altering effects of ... Timberlake, W. and Allison, J. (1974). Response deprivation: An empirical 48 HANDBOOK ...