區塊鏈的商業應用成功實例｜企業轉型x創新x營收成長(電子書)

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本書是給想了解和評估區塊鏈技術「如何改變」其組織商業流程和模式的「領導者們」，參考必備的實用指南。書中從商業角度，提供區塊鏈技術及其功能價值上的「簡單實用」概述，也描述了各種現實世界的應用範例、實作方法與各種「行業特定」和跨行業間的用例示範。此外，本書還為企業領導者提供了判定「潛在商業模式」和「治理架構」所必須具備的「洞察力」。讓您能在去中心化、混合型企業或商業生態系統裡建立團隊，並了解投資的整體成本與回報。同時，書中還介紹了區塊鏈技術的目前狀態及其演變過程，並描述了領導者該如何周全準備，以便利用這種即將擁有的能力。 本書精彩內容包括： ．認識區塊鏈技術之所以具有顛覆性的五個關鍵元素：透明度、不變性、安全性、共識和智慧合約。 ．介紹區塊鏈在各種領域的應用，諸如：供應鏈、跨境支付、食品與藥物安全、朔源、貿易融資、臨床實驗、土地註冊、數位身分等 ．了解區塊鏈網路如何促進全新的商業模式 ．認識各種區塊鏈類型 ．預測關鍵的技術、商業、法規與治理挑戰 ．建立區塊鏈財務模式、投資規則與風險框架 名人推薦 書中詳細解釋了成功創建和營運區塊鏈框架以及應用程式，所需要的「技術專業」與「管理角色」等。對任何準備進入並開始利用這項卓越技術的人來說，都是一本非常寶貴的工具書。 -- Irving Wladawsky-Berger，IBM榮譽副總 這本區塊鏈「操作指南」，解決了區塊鏈和加密貨幣在大肆宣傳之際，一定會面臨到的「關鍵知識差 距」，以及區塊鏈技術在「轉型」業務中的實踐應用問題。 --Mieie Wieck，IBM區塊鏈總經理 快來了解如何獲得「信任機制」的威力！本書包含了大量的資源和工具，特別適合那些想在商業環境下，應用區塊鏈解決方案的人，企業高管們必讀！ --Perianne Boring，數位商會創始人兼總裁 這是一本相當實用的指南，可以協助企業和技術領導者，讓他們從區塊鏈技術中「識別」商業價值，包括新的成長機會、可延續的競爭優勢，同時節省時間、降低成本與風險，將區塊鏈轉化為商業成果！ --D. Keith Pigues，Luminas Strategy 首席執行官兼創辦人 本書從確定適當的用例（區塊鏈商業應用實例），一直到推動營收成長和建立競爭地位等方面，都提供了非常完善的藍圖。我們一致認為現在應該是企業領導者們「採取行動」的時候了，本書正好可以讓他們「開始行動」。 —Don Tapscott, 區塊鏈研究所聯合創始人兼執行主席/《區塊鏈革命》合著者 #碁峰資訊 GOTOP

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