你今天AR了沒？AR擴增實境創新思維：AR傳教士白璧珍教你；全球知名企業都在使用的溝通術，基礎觀念╳應用解析╳設計方法，一本全方位解析XR產業應用的實戰書

ISBN-10: 9865405768
ISBN-13: 9789865405762
Category: Technology & Engineering
Pages: 175
Language: Chinese
Published: 2020-07-09
Publisher: 布克
Author: 白璧珍

Description

你今天AR了沒？全書附6篇AR體驗，拿起你的手機，來一趟AR之旅吧！ AR不僅是現今體感科技的潮流，更是一種快樂科技，這個世界需要AR讓生活精彩有趣，讓腦海中的夢想化為真實！ AR魅力無可擋，全球大型產業更已紛紛導入AR領域應用，本書帶領您深入了解AR的趨勢發展、產業應用、設計模式、精彩案例與未來展望，帶領您深入AR領域，透過創新思維，幫助您了解這塊不退流行的AR美麗新世界！ AR到底是什麼 Augmented Reality擴增實境技術（簡稱AR），由首次的概念提出到現在已經歷經了數十載，直到2010年代，才開始逐步由實驗場域進入市場，讓一般大眾有機會見識到虛實之間真實結合的魅力！ AR到底是什麼？ AR擴增實境不僅是一項技術，也是一種創意工具； AR串起了實體與虛擬間的橋梁，讓各項資訊與動態可以透過視覺直接連接； AR引領現今的數位轉型與體驗經濟，有效達成外部行銷溝通與內部模擬訓練的效果； AR可串連電腦、手機、智慧眼鏡等載具，透過跨平臺運作支援各項繁雜需求； AR可以在場域中進行虛擬導覽導購，也可以在家成為防疫工具； AR創造出來的成效不僅讓人想主動參與，並將體驗成果深刻印記在腦海中，達到記憶力提升的效果，進而達到促動傳播、引發消費等主動式行為！ AR是一種快樂科技，在探索中創造全新感受，達到心流體驗與自我成長的境界！ AR有極大可塑性，可幫助各產業達到創新模式，並且與生活緊密結合！ AR魅力無可擋，不僅Apple、Google、Facebook、微軟等大廠皆已投入資源引領研發，全球大型產業更已紛紛導入AR領域應用，在這股科技創新趨勢下，本書將帶領您深入了解AR的趨勢發展、產業應用、設計模式、精彩案例與未來展望，帶領您深入AR領域，透過創新思維，幫助您了解這塊不退流行的AR美麗新世界！創新推薦呂正華｜經濟部工業局局長陳美伶｜前國家發展委員會主任委員余宛如｜立法院數位國力促進會祕書長／前立法委員許添財｜商業發展研究院董事長楊淑鈴｜台北市文化基金會副執行長／前電通安吉斯集團臺灣執行長林俊昇｜義大開發副董事長／義享天地總經理陳光雄｜光世代建設董事長陳來助｜二代大學創校校長／天來集團創辦人顏漏有｜AAMA台北搖籃計劃校長蔡玉玲｜前行政院政務委員／台灣女董事協會理事長李紹唐｜緯創軟體股份有限公司董事龔仁文｜資育公司董事長／前資策會副執行長翁佩嫆｜科技領域自由撰稿人／INSIDE 特約編譯

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