符號學: 傳媒學辭典

符號學: 傳媒學辭典
ISBN-10
9865716291
ISBN-13
9789865716295
Category
Social Science / General
Pages
430
Language
Chinese
Published
2014-10-01
Publisher
獨立作家－新銳文創
Author
趙毅衡、胡易容

Description

本書以400餘條目，討論了30多個「符號學──傳媒學」門類，以及一個世紀以來該領域的主要思想成就及其代表人物，著重介紹了中國符號思想遺產。 「符號學──傳媒學」是一個學術連續帶。這兩門學科都誕生於二十世紀初期的現代性壓力之中，都圍繞著「意義」這個現代社會與現代人賴以安身立命的核心概念展開。符號學研究的是意義的一般規律，偏向理論：傳媒學更關心意義在當代社會文化中的傳播與接收的方式與效果。 由於歷史的原因，符號學與傳媒學一直被割裂為兩個不同的學科。當今的文化實踐證明，這兩個學科都需要對方的支持：符號學必須由傳媒研究確證其實踐價值；傳媒學則需要符號學提升學理。【秀威資訊科技股份有限公司製作】

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Other editions

  • 符號學
    符號學
    • 2012-07-01
    • 548 pages
    • Ebook
    • 新銳文創

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