MBA教程之公司戰略管理: 教你如何做個聰明的決策人
Description
公司戰略管理慨述 瞭解公司戰略的涵義、重要性，明確公司戰略理念和公司戰略管理過程。 經營環境分析 從公司內部和外部環境兩方面分析，重點突出突出公司戰略管理過程中的要點問題，以SWOT分析制定公司經營戰略技巧。 確立戰略事業單位 以環境分析為基礎，學習如何確立公司戰略事業單位，掌握三個核心──顧客群、基本需求和核心競爭力。 公司發展戰略的選擇 公司如何從全局出發，制定適合的發展戰略，以及如何在公司的發展戰略中有效分配經營資源。 公司競爭戰略的制定 以市場、消費者和競爭力為核心，分析公司管理層如何在競爭市場中保持獨特的優勢，如何確保持續的高收益。 公司經營戰略的實施與控制 公司經營戰略的管理和過程中，必需慎重考慮組織人事、系統、價值觀、技巧、人才與經營方式等。 本書特色： 在全球化的進程中，企業必須面對機運、挑戰和競爭。公司戰略管理一直是MBA經典課程中的核心科目。身為管理者的你，不僅要制定出有競爭力的經濟策略，還必須準確掌握競爭對手的戰略規劃，才能進行戰略調整，做到「知己知彼，百戰不殆」。
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