Introducción al Marketing Gastronómico: Para emprendedores/empresarios trabajadores y estudiantes
- ISBN-10
- 9879468457
- ISBN-13
- 9789879468456
- Category
- Business & Economics
- Pages
- 298
- Language
- Spanish
- Published
- 2015-12-31
- Publisher
- Ugerman Editor
- Authors
- César Ciallella, Edgar Gabriel
Description
Este libro es el fruto de más de una década de trabajo como profesor en un Centro de Formación Profesional Gastronómico, específicamente en la materia Marketing Gastronómico, así como el resultado del profesionalismo, la capacitación y la pasión de Edgar Gabriel por la gastronomía. Y de ese modo está pensado y planteado. Cada tema está desarrollado como una clase, la cual incluye un marco teórico y luego una actividad de aplicación para autoevaluación del lector. Es decir, es un libro interactivo en el que los autores y los lectores dialogamos. ¿Cómo? Nosotros, brindándoles un marco explicativo sobre cada tema desarrollado, y ustedes, realizando las actividades propuestas. La gastronomía es un mundo seductor y apasionante; sin embargo, requiere de una gran entrega y vocación de servicio por parte de quienes eligen dedicarse a ella. Este libro está dirigido a aquellos emprendedores, trabajadores y estudiantes gastronómicos que buscan una formación integral
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