兵法MBA系列: 戰略縱橫
- ISBN-10
- 9888380354
- ISBN-13
- 9789888380350
- Category
- Business & Economics
- Pages
- 252
- Language
- Chinese
- Published
- 2016-05-20
- Publisher
- Red Publish
- Author
- 劉學郁
Description
本書精選70個個案及商業案例， 總結超過60個兵法MBA箴言， 分析戰略層面上的管理方法。 結合古今中外著名兵法 x 現代商業管理的核心理論 兵法不應只是古代軍事的遺產，MBA也不該只是商界管理人專有的學識。 《兵法MBA系列——戰略縱橫》將這兩種古今智慧融入於日常生活中，讓讀者能以這種睿智的眼光來分析身邊時局、處理業務或手上的工作，從而發掘出藏於微細中的大道理。
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