Strategic Marketing

Strategic Marketing
ISBN-10
9914728197
ISBN-13
9789914728194
Series
Strategic Marketing
Category
Business & Economics
Pages
80
Language
English
Published
2022-12-31
Publisher
IPR Journals and Book Publishers
Authors
Dr. Ben Kajwang, Dr. Dymphna Bakker-Edoh, Kiprop Eric Kibos

Description

TOPICS IN THE BOOK Effect of Digital Customer Relationship Practices on Performance of Insurance Sector The Role of Social Media in the Insurance Industry in Kenya Apprentices Perception on Apparel Fit Made with Pattern Drafting and Free-Hand Cutting Methods Effect of Personality Traits on Perceived Value and Behavioural Intentions by Electronic Brand Customers in Kenya Influence of Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit among Fashion Designers in Koforindua, Ghana

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