Marketing Research: Introduction to Marketing Research for Business Students
- ISBN-10
- 992573830X
- ISBN-13
- 9789925738304
- Series
- Marketing Research
- Pages
- 28
- Language
- English
- Published
- 2017-12-07
- Author
- Mario Chinas
Description
This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of Marketing Research, and moves on to discuss the Research Process, via the example of case study - The case of New Coke. We then conclude on the case study and the importance of Marketing Research & the Research process.As you will notice, our Books are written in a style and format that emulates essay writing. The aim is to familiarise you, the reader, with the format and style expected in essay writing, providing a bridge between the study material and the output you will be expected to deliver in your essay projects and essay based exams. Moreover they provide a wealth of references / bibliography, saving you valuable time that you can utilise to further enhance your work.
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