İnternet reklamlarının tüketicinin satın alma davranışlarına etkileri
- ISBN-10
- 9944157724
- ISBN-13
- 9789944157728
- Category
- Internet advertising
- Pages
- 154
- Language
- Turkish
- Published
- 2014-04-18
- Publisher
- Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
- Author
- Sefer Gümüş
Description
Önceleri sadece bilgi edinme aracı olan internet mecrası, özellikle 2000'lerden sonra özgün, bağımsız ve dinamik bir ... Bilgi çağı çerçevesinde, internetin yarattığı kültürün etkisiyle yaşayan ve değişen internet kullanıcıları ise, ...
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