Breakthrough Advertising In The 20th Century
- ISBN-10
- ISBN-13
- 9798616465634
- Pages
- 90
- Language
- English
- Published
- 2020-11-05
- Publisher
- Independently Published
- Author
- Theo
Description
This is a historical recursion of how advertising appeared and evolved through the years. It covers both its roots starting from antiquity but focuses mainly on the advertising evolution in the 20th century, its connection to human psychology as well as how advertisers kept adapting with new ideas every time the world changed. It refers to all the major examples and figures that shaped what we call advertising today. From Freud's theories about the libido to Clinton's campaign management and from the first public ancient ad appearance to the most innovative and groundbreaking examples in the 20th century like the famous Apple Computer ad in 1984. It provides a holistic view of what happened in the industry.It can be read by anybody but especially by advertisers, marketers, and psychologists.This is aimed to be a good fit for your library collection and I really hope you will enjoy it.
