Launch!: 11 Keys Elements of Wildly Successful Startups
- ISBN-10
- ISBN-13
- 9798697345276
- Pages
- 179
- Language
- English
- Published
- 2021-01-25
- Authors
- Kathy Maher, Gretchen Wilson
Description
"This is the sort of book I wish every entrepreneur read before starting a company. It brings together so much good advice and experience but doesn't sugar-coat the challenges. Many startup authors are self-glorifying and nauseatingly brash, but not Gretchen and Kathy. I've watched so many startups that have the bug but not the team, structure, values, or discipline to be successful. This book lays out what you need to turn your big idea into a successful startup the right way. Rather than pretend that success is guaranteed and available to everybody if only you want it badly enough, it shows what you can achieve with hard work and solid business principles when you find yourself with the right insight and the right connections at the right time." Jason Garber, Co-founder, Promptworks LLCSoftware developer, product designer, operations executive, author, and speaker"Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world." - Harriet Tubman "Winning is great, sure, but if you are really going to do something in life, the secret is learning how to lose. Nobody goes undefeated all the time. If you can pick up after a crushing defeat, and go on to win again, you are going to be a champion someday." - Wilma RudolphHave you ever thought about joining the startup scene? Whether you are starting out in your career or looking for a career pivot, there are around 750,000 new businesses started annually in the US. BUT less than 25% survive so it's clearly hard. Launch! is written by two former executives with over 60 years of combined experience in large financial institutions, coupled with stints in early stage companies, who tried their hand at launching a FinTech startup from scratch. Large company experience is invaluable, but translating it to the startup world is an adventure with lots of ups and downs. Launch! looks at the types of people that thrive and the types that struggle in the world of startups.The book challenges you to discover whether the startup environment is right for you. Learn what is required to successfully launch including moving from concept to product, team dynamics, company culture, fundraising, day to day operational requirements, etc. Filled with valuable tips and real-life stories that provide lessons learned and examples to emulate, Launch! is a good read for both newbies and seasoned veterans.
