A cultural and fashion movement known as the "New Romantics" first appeared in the late 1970s and early 1980s, particularly in the United Kingdom. It was defined by an emphasis on glamour, androgynous style, and a resurgence of whimsical and romantic looks, which were frequently connected to artists and bands like Duran Duran and Adam and the Ants. The trend embraced a more flamboyant and colorful approach to clothes and music, celebrating escape and rejecting the punk style that came before it.