Books of Blattberg, Robert C., 1942-

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  Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg

  By Robert C. Blattberg, Greg Martin Allenby

  Hauser. John R. and Steven P. Gaskin ( 1983), "Application of the 'DEFENDER' Consumer-Model. ... Wilkinson, J. B., J, Barry Mason and C. H. Paksoy ( 1982), "Assessing the Impact ofShort-Term Supermarket Strategy Variables," Journal of ...