Books of Consumer behavior

Sowing the American Dream: How Consumer Culture Took Root in the Rural Midwest

By David Blanke

... Field, and Andrew Carnegie (New York: Harper & Row, 1964), chap. 2, passim. For a sociological perspective, which includes Emile Durkheim, the “Chicago School,” and Robert and Helen Lynd, see Hugh Dalziel Duncan, Symbols and Social ...

Consumer Behavior and Insights

By Diane Phillips, Isabelle Szmigin, Maria Piacentini

Using insights from the field, the executive suite, and academia, this text explores the variety of forces that impact consumer behavior to provide a unique and compelling view of the realities of the consumer experience.

Shopper Marketing

By Venkatesh Shankar, Marketing Science Institute, Marketing Science Institute. MSI

Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities.

Lifestyle Economics: Consumer Behaviour in a Turbulent World

By Peter E. Earl

This lively accessible book extends the frontiers of economic psychology and behavioral economics.

Consumer Behaviour and Economic Growth in the Modern Economy

By Ernest Henri Philippe Baudet, Henk van der Meulen

Consumer Behaviour and Economic Growth in the Modern Economy

Consumer Behavior & Economic Decisions

By Erich Kirchler, Erik Hoelzl

Consumer behaviour and economic decisions is an applied field of research informed by several disciplines, e.g. psychology, economics, marketing, and also by several subdisciplines in psychology, e.g. general, social or economic psychology.

Is It Important to Buy American Goods?

By Donna Reynolds

Through alternating viewpoints, complemented by fact boxes and a graphic organizer, this objective text explores both sides of the argument so readers can develop their own opinions and make informed choices about how they spend their money ...

Introduction to Neuromarketing & Consumer Neuroscience

By Thomas Zoëga Ramsøy

This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing"--Back cover.

The Emergence of Modern Retailing, 1750-1950

By Nicholas Alexander, Gary Akehurst

This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950.

Research in Consumer Behavior

By Jagdish N. Sheth

Research in Consumer Behavior

By R. W. Belk

Studies of both macro and micro consumption issues are encouraged as well as issues of significance in both more and less affluent parts of the world. This volume reflects a number of current trends in consumer research.

Managing Customer Experiences in an Omnichannel World

By Taşkın Dirsehan

"This book is a collection of research on the methods and applications of customer journeys, omnichannel retailing, digital/mobile marketing, augmented/virtual reality, gamification, and artificial intelligence in marketing"--

Consumer Food Safety Behavior: A Case Study in Hamburger Cooking and Ordering

... rare, medium-rare, medium-red, or medium-pink Switched from cooking rare, medium-rare, medium-red, or medium-pink to cooking medium-brown, medium-well, or well-done 37.7 Switched from ordering rare, medium-rare, medium-red, or medium ...

Designing Emotions

By Pieter Desmet

This book is about emotions - emotions elicited by products.

Consumer Behaviour: Human Pursuit of Happiness in the World of Goods

By Jill Avery, Robert V.. Kozinets, Banwari Lal Mittal

Consumer Behaviour: Human Pursuit of Happiness in the World of Goods

Consumer Behaviour: Implications for Marketing Strategy

By Foula Kopanidis, Simone Pettigrew, Del I. Hawkins

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al).

Consumer Behavior

By Leon G. Schiffman, Leslie Lazar Kanuk

Consumer Behavior

By John C. Mowen, Michael Minor

Consumer Behavior

Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer

By Robert L. Shook, C. Britt Beemer

Here he shares his encyclopedic knowledge of changing consumer preferences and presents his revolutionary predatory marketing strategy for increasing market share.

Sound Business

By Julian Treasure

In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.