Books of Consumer behavior
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Microeconomics and Behavior
By Robert H. Frank, Amy Jocelyn GlassThis book covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behaviour, which, in this context, is of significant interest to today's academic community.
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Microeconomics and Behavior
By Robert H. Frank, Jim Halteman, James HaltemanThe book' s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks.
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Customer Behavior: A Managerial Perspective
By Jagdish N. Sheth, Banwari MittalNow in a completely revamped second edition, this text is aimed at senior undergraduates, or graduate students. Its managerial approach focuses not only on the household consumer but also on the business customer market.
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Customer Behavior: Consumer Behavior & Beyond
By Jagdish N. Sheth, Bruce I. Newman, Banwari MittalCustomer Behavior: Consumer Behavior & Beyond
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Customer Behavior: Consumer Behavior and Beyond
Customer Behavior: Consumer Behavior and Beyond
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Neuromarketing: A Peep Into Customer S Minds
This book highlights various aspects of neuromarketing, its application to consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
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Design with Intent: 101 Patterns for Influencing Behaviour Through Design
By Dan LocktonDesign with Intent: 101 Patterns for Influencing Behaviour Through Design
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International Journal of Retail and Distribution Management, 39: Individualism In Retailing
By Mark A. P. DaviesA collection of insightful papers examining different aspects of buyer behaviour, particularly in relation to the increasing complexities retailers face due to expanding global opportunities and technological advances
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
"This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical ...
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Consumer Behavior
By Wayne D. Hoyer, Deborah J. MacInnis, Rik PietersConsumer Behavior
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A Primer on Consumer Behavior: A Guide for Managers
By David W. StewartThis book provides an introduction to consumer and buyer behavior and the many factors that influence consumer behavior, and ultimately, market demand. It is also about how marketers can influence individual customers and market demand.
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Models of Buyer Behavior: Conceptual, Quantitative, and Empirical
By Jagdish N. ShethThis edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline.
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Rural Marketing: Text and Cases
By C. S. G. Krishnamacharyulu... Bournvita ( Cadbury India ) Boost 13 % 10 % ( Smith Kline Beecham ) Milo ( Nestle ) 3 % Brand Extensions Apart from the acquisition of the 2 JIL brands , says R. Shyam Sundar , 35 , General Manager ( marketing ) : " We will continue to ...
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Forskning om konsumenternas villkor och värderingar i en ny tid
... med spørsmålene . I tillegg viser det seg at samarbeidet har gitt ... andre ord den største forbruksforskningssatsingen i Norge . Forskningsrådets ... med at dere vil finne norske kolleger som arbeider aktivt med problemstillinger dere ...
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Consumer Behavior and Managerial Decision Making
By Frank R. KardesConsumer Behavior and Managerial Decision Making
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Consumer Behavior And Managerial Decision Making 2Nd Ed.
By Frank R. KardesConsumer Behavior And Managerial Decision Making 2Nd Ed.
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Marketing: A Behavioural Perspective
By Gordon R. FoxallMarketing: A Behavioural Perspective
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Consumer Behavior Change and Data Analytics in the Socio-digital Era
By Pantea KeikhosrokianiConsumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change.
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Consumer Behavior Analysis: (a) Rational Approach to Consumer Choice
By Donald A. Hantula, Victoria K. WellsThis title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.
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Know Your Shoppers: (collection)
" Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who ...