Books of Consumer behavior
-
E-health Initiatives: Driving Behavior Change and Fostering Consumerism
By Kim Bellard, Eric LenoxIn this special report, "e-Health Initiatives: Driving Behavior Change and Fostering Consumerism," a panel of experts discusses state-of-the-art healthcare e-tools, strategies for engaging members to use them and the impact e-tools can have ...
-
Comportamiento del consumidor
By Michael R. SolomonEl análisis del comportamiento del consumidor no tan solo implica el estudio del acto de comprar bienes; esta edición explica la manera en que los productos, los servicios y las actividades de consumo contribuyen con el mundo social donde ...
-
Comportamiento del consumidor
By Henry AssaelComportamiento del consumidor : perspectivas gerencial y del consumidor - Derechos del consumidor y responsabilidad social - Toma de decisiones complejas : el proceso de la compra y la experiencia de consumo - Aprendizaje del consumidor, ...
-
Cram101 Textbook Outlines to Accompany: Consumers; Arnould and Price and Zinkhan
By Eric J. ArnouldCram101 Textbook Outlines to Accompany: Consumers; Arnould and Price and Zinkhan
-
Marketing Research, An Applied Orientation, 7e
By Malhotra Naresh K.* The Research in Action feature links the concepts discussed in the chapter to actual industry practice* The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the ...
-
Consumer Perceptions of Rebranding: The Case of Logo Changes
By Saleh Abdulaziz AlShebilThis dissertation explores the topic of rebranding, an important topic that has mostly been covered by practitioner journals and the business press.
-
Fundamentals of Consumer Behavior
By Douglas W. MellottFundamentals of Consumer Behavior
-
Consuming Life in Post-Bubble Japan: A Transdisciplinary Perspective
By Katarzyna J. Cwiertka, Ewa MachotkaBy combining case studies analysing the production and consumption of contemporary art with ethnographic material related to ordinary commodities and shopping, this volume provides a novel, transdisciplinary approach to exploring how a ...
-
Handbook of People Research: Deriving Value by Asking Questions
By Francine GemperleThis book is a guide to succeeding at People Research. Presented here is a basic framework for conducting research with people to inform design.
-
Génération participation: de la société de consommation à la société de participation
By Thierry MailletLa Génération Participation ne se reconnaît plus dans une consommation statutaire, elle s'implique dans sa consommation autant que dans sa citoyenneté.
-
La révolte des moutons: les consommateurs au pouvoir
By Pascale HébelPascale Hébel prône cette réconciliation entre le salarié, le consommateur et le citoyen qui ne peut que conduire à une amélioration du bien-être de l'individu.
-
Marketing to the New Natural Consumer: Understanding Trends in Wellness
By David Wright, Harvey HartmanMarketing to the New Natural Consumer: Understanding Trends in Wellness
-
Consuming Places
By John UrryIn Consuming Places, Urry explores the concept of 'society', the nature of 'locality', the significance of 'economic restructuring', and how the concept of the 'rural' are examined in relationship to place.
-
The Conundrum: How Scientific Innovation, Increased Efficiency, and Good Intentions Can Make Our Energy and Climate Problems Worse
By David Owen"This is a mind-changing manifesto about the environment, efficiency, and the real path to sustainability.
-
Le Marketing Digital
By François Scheid, Renaud Vaillant, Grégoire De MontaiguPrésentation Plus d'un Français sur deux achète en ligne, visualise des vidéos ou des émissions de TV sur le Net, recherche des évaluations de produits avant d'acheter, exploite son réseau social pour émettre et consulter des avis.
-
Ethik des Konsums
By Peter Koslowski, Birger P. PriddatKonsumentenstile werden zu Lebensstilen. Konsumentenvereinigungen und Konsumentenboykotte haben den Konsum als ein Mittel der politi-schen Auseinandersetzung entdeckt. Der Konsumismus scheint zur Ideologie des Zeitalters zu werden.
-
Capturing Customers: How to Target the Hottest Markets of the 90's
By Rebecca Piirto, Peter K. FranceseCapturing Customers: How to Target the Hottest Markets of the 90's