Books of Consumer behavior

  • Consumer Behaviour
    Consumer Behaviour
    By M. Khan

    One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

  • Consumer Behaviour
    Consumer Behaviour
    By Isabelle Szmigin, Maria Piacentini

    A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research.

  • Consumer Behaviour and Analytics
    Consumer Behaviour and Analytics
    By Andrew Smith

    This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain.

  • FCS Consumer Behaviour L3
    FCS Consumer Behaviour L3
    By Karien Gerber

    CONSUMER MARKETS Key words The industrial market ( or sector ) consists of businesses that buy products and ... which manufactures vehicles and vehicle parts , the agri - processing industry , which processes farming products ( or ...

  • Consumer Behavior: Building Marketing Strategy
    Consumer Behavior: Building Marketing Strategy
    By Roger J. Best, Delbert I. Hawkins, Kenneth A. Coney

    This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

  • Consumer Behaviour: First Asia Pacific Edition
    Consumer Behaviour: First Asia Pacific Edition
    By Linda Brennan, Nigel Pope, Henry Assael

    How do consumers acquire product information? How do organisations develop consumer brand loyalty for their products? How does consumer behaviour affect marketing strategy? What rights do consumers have?

  • Consumer Economics: The Consumer in Our Society
    Consumer Economics: The Consumer in Our Society
    By Wendy Reiboldt, Mel J. Zelenak

    Consumer Economics: The Consumer in Our Society

  • Consumer Economics
    Consumer Economics
    By Wendy Reiboldt

    Consumer Economics

  • Consumer Economics
    By Lewis Mandell

    Consumer Economics

  • Consumer Economics
    Consumer Economics
    By Dr., Wendy Reiboldt

    Consumer Economics

  • The Green Bundle: Pairing the Market with the Planet
    The Green Bundle: Pairing the Market with the Planet
    By Magali A. Delmas, David Colgan

    If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

  • The Age Curve: How to Profit from the Coming Demographic Storm
    The Age Curve: How to Profit from the Coming Demographic Storm
    By Kenneth W. Gronbach

    A myth-breaking book that will redefine who marketers see as their most valuable customers.

  • Marketing: The Basics
    Marketing: The Basics
    By Karl Moore, Niketh Pareek

    The books addresses the following areas: *what is marketing *marketing as part of the firm's corporate strategy *the marketing mix, the 5 ps - product, pricing, promotion, place and people * STP - segmentation, targeting and positioning ...

  • Consumer Behavior, Buying, Having, and Being
    Consumer Behavior, Buying, Having, and Being
    By Michael R. Solomon, Tapan Kumar Panda

    Consumer Behavior, Buying, Having, and Being

  • Consumer Behaviour
    Consumer Behaviour
    By Aron O'Cass, Angela Paladino, Jamie Carlson

    The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.

  • Consumer Behavior: Science and Practice
    Consumer Behavior: Science and Practice
    By Frank R. Kardes, Thomas W. Cline, Maria L. Cronley

    In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online ...

  • Consumer Behavior: An Applied Approach
    Consumer Behavior: An Applied Approach
    By Nessim Hanna, Richard Wozniak, Margaret Hanna

    The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.

  • Consumed: How Shopping Fed the Class System
    Consumed: How Shopping Fed the Class System
    By Harry Wallop

    He has an instinct for the killer detail that truly brings a story to life.' âe" Jay Rayner This is the story of how we became defined by what we consume.

  • The Green Bundle: Pairing the Market with the Planet
    The Green Bundle: Pairing the Market with the Planet
    By Magali A. Delmas, David Colgan

    If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

  • Consumer Behaviour in Action
    Consumer Behaviour in Action
    By Hume Winzar, Steven D'Alessandro, Peter Ling

    The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples.