Books of Consumer behavior
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The why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
By David Glen Mick, Cynthia Huffman, S. RatneshwarIn this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
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Advanced Introduction to the Experience Economy
By Jon SundboJon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
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Swimming Upstream
By Christine RoushAnyone wanting their household to be a legacy for the kingdom of God benefits from time spent with this book." -mark l. vincent, Ph.D. CEO/Design Group International
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.
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Conscious Spending. Conscious Life.: An Uncommon Guide to Navigating the Consumer Culture
By Laurana RayneThe 2001 book Kidfluence, written by Toronto-based marketing consultant Anne Sutherland, addresses the high degree of desirability of the youth market. The book jacket says: Welcome to Kidfluence—an era unlike any other.
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
By Sean Ellis, Morgan BrownWritten by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test ...
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Handbook of Research Methods in Consumer Psychology
By Norbert Schwarz, Frank R. Kardes, Paul P. HerrIn the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form ...
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Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
By Chiqui CartagenaThis Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States.
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
By Kim Bartel Sheehan"Hitting the Sweet Spot - Again shows you how to get to know your customer.
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FCS Consumer Behaviour L2
... 97 register 89 sensitive 108 durable products 60 С capitalist system ( free - market E economic cycle 11 ( dic . ) ... 91-92 communication 15 , 48 , 112 , 128-130 age and 129 D data 28 , 28 database programs 99 databases 78 date ...
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Social Influence and Consumer Behavior
By Daniel J. Howard, Amna Kirmani, Priyali RajagopalThis collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes.
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Consumer Behaviour in Tourism
By Luiz MoutinhoConsumer Behaviour in Tourism
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Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere : Proceedings from the 2nd International Seminar...
On the Ethical Case Against Agricultural Biotechnology. Boston, MA: Kluwer. Crane, Andrew. 2000. Marketing, Morality and the Natural Environment. London: Routledge Darby, Michael. & Edi Karni. 1973. Free competition and optimal amount ...
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Consumer Behaviour
By Leon G. SchiffmanThis is a vivid and lively text that explains what consumer behaviour variables are and the types and importance of consumer research.
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Instructor's Manual to Accompany Essentials of Consumer Behavior
By Carl E. Block, Kenneth J. RoeringInstructor's Manual to Accompany Essentials of Consumer Behavior
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Digital Marketing Strategy: Text and Cases
By Glen L. UrbanThe book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.
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Comportamiento del consumidor
By Leon G. Schiffman, Leslie Lazar KanukA mediados de la década de 1980 , Rollerblade desarrolló estrategias de marketing que ubicaron al patinaje sobre ruedas como un nuevo deporte . La compañía vendió patines con las ruedas en línea a tiendas de renta de patines ...
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Methods in Consumer Research, Volume 1: New Approaches to Classic Methods
By Gaston Ares, Paula VarelaIn conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and ...
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Behavioral Economics: The Basics
By Anke C. Plagnol, Philip J. CorrWhat is behavioral economics and why is it important?
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Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich
By S. Jonathan WiesenAt the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament.