Books of Consumer behavior
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Research Alert Yearbook 2002
By EPM Communications, IncEntertainment Marketing Letter newsletter Q a $ 449.00 ' EPM Entertainment Marketing Sourcebook** - Book & CD-ROM □ a ... Licensing b Merchandising The Licensing Letter newsletter G G $ 447.00 J EPM Licensing Letter Sourcebook** - Book ...
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Consumer Behaviour: Insights from Indian Market
By Ramanuj Majumdara a SOCIAL CLASS AND THEIR BEHAVIOURAL PATTERNS Sociologists have classified members of a society on a continuum of ... Another important concept which relates directly to occupation and economic status is the meaning of money which ...
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Advances in Consumer Research
By Punam Anand Keller, Dennis W. RookAdvances in Consumer Research
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Fogyasztói magatartás: insight, trendek, vásárlók
By Mária TörőcsikFogyasztói magatartás: insight, trendek, vásárlók
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Inside the Mind of the Shopper: The Science of Retailing
By Herb SorensenDr. Herb Sorensen illuminates today's consumer behavoir in the context of radical technological and societal changes tha are transforming retail.
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Inside the Mind of the Shopper: The Science of Retailing (paperback)
By Herb SorensenIn Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their ...
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Consumer Behavior-Human Pursuit of Happi
By Jill AveryConsumer Behavior-Human Pursuit of Happi
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Consumer Behavior
By Michael R. SolomonIn the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance.
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Consumer Behavior: Human Pursuit of Happiness in the World of Goods
Consumer Behavior: Human Pursuit of Happiness in the World of Goods
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Handbook of Research on Retailing
By Katrijn Gielens, Els GijsbrechtsThis Handbook sheds light on these issues with its research-based analysis of the strategic and tactical issues that comprise the state of the art in retailing.
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Consumer Behaviour
By Isabelle Szmigin, Maria PiacentiniIt features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary.This book is accompanied by the following teaching ...
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Consumer Behaviour
By Ray WrightConsumer Behaviour
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
By Dan ArielyCuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
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Tendenser i unges forbrugeradfærd og ungdomskultur: betydningen for forbrugerinformation målrettet unge
Den nye psykologihåndbog København : Gyldendal . Drotner , K. ( 1995 ) Youth , Media and Cultural Identities The Nordicom Review 2 : 37-44 , ogNordicom - Information 2 : 37-44 . Drotner , K. ( 1996 ) Cross - over Culture and Cultural ...
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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
By Bill Lee, William G. LeeThis book shows you how to properly engage, organize, manage and maintain this essential audience, which will help keep your strategy focused on key-customer issues and will help increase your organization's profitability.
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Predictive Modelling in Strategic Marketing
By Purba Halady RaoThis book, through predictive modelling theories, focuses on identifying and profiling of target market segments, developing positioning strategy and brand personality, finding the consumer preferences, offering marketing strategies and ...
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Buyer Behaviour: Strategic Marketing Applications
This second edition textbook offers more examples of buyer behaviour, adding new cases and illustrations. A sub-heading at the end of each chapter summarizes the strategic application of the relevant theory.
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Hispanic Marketing in the Heartland: A Hands-on Guide
By Laura SonderupThis book recognizes the uniqueness of the Hispanic population in the United States indeed, one of only a handful of recognizable subcultures left in America.
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FCS Client Services & Human Relations L3
By Linéll Van HoepenAn example of what happens if a business makes potential clients feel unsafe is Pan American Airways , also known as Pan Am ... After this hijacking , the airline created a new security system , but this system wasn't very effective .
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Cross-cultural Window on Consumer Behavior
By Jan CallebautCross-cultural Window on Consumer Behavior