Books of Consumer behavior
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Why We Shop: Emotional Rewards and Retail Strategies
By James A. Pooler, Jim PoolerThey stay in the store as long as they like , meandering about with no particular purpose . ... slow - moving or immobile , ambivalent shoppers who coast along , plugging up the aisles and forcing faster shoppers into department store ...
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Ride the Change: A Perspective on the Changing Indian Consumer, Market, and Marketing
By M. G. ParameswaranThe book traces the post-liberalization era changes in Indian markets in general and advertising in particular.
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Understanding the Dynamics of Decision-Making and Choice: A Scoping Study of Key Psychological Theories to Inform the Design and Analysis...
By Patricia Sloper, Bryony BeresfordUnderstanding the Dynamics of Decision-Making and Choice: A Scoping Study of Key Psychological Theories to Inform the Design and Analysis...
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Affluenza (,aeflu'enza): How to be Successful and Stay Sane
By Oliver JamesCities he visited include Sydney, Singapore, Moscow, Budapest, Copenhagen, Delhi and Shanghai, and in each place he interviewed several groups of people in the hope of finding out not only why this is happening, but also how one can ...
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Affluenza: When Too Much is Never Enough
By Clive Hamilton, Richard DennissAnyone concerned about the level of their personal debt or frustrated by the rat race of aspiring to an affluent lifestyle will appreciate this critique of the effects of over-consumption.
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Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach
By Sigmund A. Wagner... green bandwagon ' accusations also seemed to affect companies which had put a substantial effort into making their products and production processes less environmentally damaging . In the end , they were not rewarded in the marketplace ...
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Consumer Behavior: Building Marketing Strategy
By Del I. Hawkins, Roger J. Best, Kenneth A. ConeyThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.
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Conceptual Issues in Consumer Behaviour The Indian Context
... market for over 15 years . The company has created brands with ... building efforts ? • What should be the approach for a marketeer who decides to build brands with limited advertising . These questions are concerned with managing brands ...
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Retail Marketing
By Nicholas Alexander, Gary AkehurstGary Akehurst, Nicholas Alexander. Jones , C. S. , 1970 , Regional Shopping Centres : Their Location , Planning and ... Singapore Shopping Centre ' International Journal of Retailing , Vol . 4 , No. 3 . Tindale , W. , 1980 , ' Restictive ...
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Instructor's Manual: Cases in Consumer Behavior
By John A. Quelch, Scott Ward, Stewart DeBruickerInstructor's Manual: Cases in Consumer Behavior
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Consumer Behaviour: Texts and Cases
By Satish Kumar Batra, Satish K. Batra, S.H.H. KazmiSome of these cases relate to actual business situations while others have been prepared tohighlight certain consumer behaviour concepts applied to specific business situations.This book would be quite useful and will meet the requirements ...
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Consumer Behaviour: a European Perspective with Cases in Consumer Behavior
By Michael Solomon, Søren Askegaard, Gary BamossyThis great value multipack contains Bamossy: Consumer Behaviour Euro Edition (027365182x) and McEnally: Cases in Consumer Behaviour Vol 1 (0130665584).
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Sm Cases Consumer Behavior I/m
By Hale N. TongrenSm Cases Consumer Behavior I/m
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Consumer Behaviour: Text & Cases
By Ramneek KapoorConsumer Behaviour: Text & Cases
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Consumer Behaviour
By Atul Kr. SharmaEach Aspect Covered By His Comprehensive Definition Is Brought Under Intensive Discourse Widening The Scope Of The Book. This Book Will Be Of Immense Important To Those Who Are Interested In Study Of Management And Psychology
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Outcomes Over Output: Why Customer Behavior is the Key Metric for Business Success
By Joshua SeidenInstead, we need to give teams an outcome to achieve. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team"--Publisher's website.
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Conducta del consumidor: estrategias y tácticas aplicadas al marketing
By Jaime Rivera Camino, Víctor Manuel Molero Ayala, Rolando Arellano Cueva... mente gracias a experiencias personales vividas y / o a la influencia de personas importantes o grupos de pertenencia . En esta pequeña historia , nuestra amiga conoce a Felipe , el chico con el coche más llamativo que jamás había visto ...
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Consumer Behaviour
By Arun Kumar, C.L. TyagiThe Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style.
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Online Marketing Simulations: The Definitive Methodology for Predicting the Future of Your Online Business
By Kevin HillstromThe Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to optimize the long-term profitability of a ...
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Consumer Perceptions, Understanding and Use of Product Related Environmental Information: A Literature Review of the Nordic Knowledge Base
By Nordisk MinisterrådA comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required.