Books of Consumer behavior

Longer Lasting Products: Alternatives to the Throwaway Society

By Tim Cooper

In this provocative book, the creation of product durability and the design of longer-lasting products emerge as an absolutely vital element in the pursuit of sustainability.

Consumer Behaviour: Advances and Applications in Marketing

By Robert East

Emphasizing research on consumer processes and issues that concern markets, this is a higher level text on consumer behaviour. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered.

The Routledge Handbook of Digital Consumption

By Russell W. Belk, Rosa Llamas

Earlier edition published in 20212 as: The Routledge companion to digital consumption.

Consumer Behavior: Implications for Marketing Strategy

By Del I. Hawkins, Roger J. Best, Kenneth A. Coney

Includes bibliographical references and index.

Legends in Marketing

By Yoram Wind

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the ¬field. This fi¬rst set in the series, consisting of 9 volumes, is a tribute to Jagdish N. Sheth.

Erlebnisprodukte in Hotellerie und Tourismus: Erfolgreiche Inszenierung und Qualitätsmessung

By Alexandra Brunner-Sperdin

Erlebnisprodukte in Hotellerie und Tourismus: Erfolgreiche Inszenierung und Qualitätsmessung

Handbook of Behavioural Economics and Smart Decision-making: Rational Decision-making Within the Bounds of Reason

By Morris Altman

This Handbook is a unique and original contribution of over thirty chapters on behavioural economics, examining and addressing an important stream of research where the starting assumption is that decision-makers are for the most part ...

The Experience Society: Consumer Capitalism Rebooted

By Steven Miles

What is the consequence of commodifying experiences?

The Harlem Globetrotters

By Josh Wilker

A dynamic look at the world-famous basketball wizards who have been mesmerizing fans since the 1920s. Includes 50 photos from every era of the team's fascinating history.

Priceless: The Myth of Fair Value (and how to Take Advantage of It)

By William Poundstone

The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value.

Targeted Selling: Change Your Behavior and Get that Sale

By Mike Godfrey

When you read Targeted Selling you'll learn how to change your selling approach so that you will understand why people say and do the things they do, be able to predict certain types of reactions, be able to build much stronger customer ...

Everything Now

By Steve McKevitt

But we are not happier. In this book, Steve McKevitt reveals how the Everything Now culture is preventing us from addressing the biggest issues of our time and how having less really can make us happier.

Contemporary Tourist Behaviour: Yourself and Others as Tourists

By David Bowen

With international examples throughout, this new edition reviews both theory and practical application"--

Affluenza: How to be Successful and Stay Sane

By Oliver James

Cities he visited include Sydney, Singapore, Moscow, Budapest, Copenhagen, Delhi and Shanghai, and in each place he interviewed several groups of people in the hope of finding out not only why this is happening, but also how one can ...