Structured Analysis of Competing Hypotheses: Theory and Application
The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies.
Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well.
Ten years previously, Kevin Borgeson and Robin Valeri had conducted a project on this topic, examining skinhead identity as presented on the Internet.
Analysing Media Texts
The first part of the book presents a full range of PNA techniques in concise, everyday language, including word clues, human communication and deception, lying by obfuscation, lying by omission, the micro-action interview, and testing for ...
Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response.