Books of Electronic commerce

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  The Longer Long Tail: How Endless Choice is Creating Unlimited Demand

  By Chris Anderson

  In this updated edition, which includes a new chapter on the long tail of marketing, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented ...

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  电子商务与ERP理论与实务

  By 杨明一, 洪大为

  ... 指南 2.1 如何导入 ERP 系统现代企业只有结合信息及企业资源,才能在供应链管理( Supply Chain Management , SCM )的全球运筹模式下掌握先机。而要将供应链中每一个成员的信息串联起来,信息技术则是关键因素。企业必须先改善本身的运营结构,落实本身的信息 ...

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  E-business Performance Measurement: Internal Processes Explored

  By David Barnes, C. Matthew Hinton, Suzanne Mieckowskza

  E-business Performance Measurement: Internal Processes Explored