Books of Fashion merchandising
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Marketing 1: Fashion Marketing, Parsons the New School for Design
By James OlverMarketing 1: Fashion Marketing, Parsons the New School for Design
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Dressing Modern Frenchwomen: Marketing Haute Couture, 1919-1939
By Mary Lynn StewartDressing Modern Frenchwomen: Marketing Haute Couture, 1919-1939
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The Fundamentals of Digital Fashion Marketing
By Clare Harris, Karen Lear Edwards, Donna Watts"Uses industry examples to demonstrate how digital communication, connection and creative practice in fashion can help designers and brands build relationships with their customers to create engaged communities"--
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Social Media for Fashion Marketing: Storytelling in a Digital World
By Wendy BendoniThis text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry.
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Marketing Fashion Footwear: The Business of Shoes
By Tamsin McLaren, Fiona Armstrong-GibbsThe fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, ...
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Digital Marketing Strategies for Fashion and Luxury Brands
By Wilson Ozuem, Yllka AzemiDigital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote ...
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Introduction to Fashion Merchandising
By Jacqueline Peterson, Patricia Mink Rath, Penny GillIntroduction to Fashion Merchandising