Books from Pearson Education

  • The Top 10 Things You Must Know About Sales
    By Pearson Education

    That’s the essence of a sale: getting the energy, excitement, and commitment to come from the customer. Here are ten ways to prepare for that moment, make sales happen, and make them a positive experience for the customer.

  • The Truth About Being a Leader
    By Karen Otazo

    What advice would Casey give to other outsiders taking over a leadership position, especially when change is required? Connect with people in person and by phone, not just through email. This is vital if you are to establish the ...

  • You and Your Money: A No-Stress Guide to Becoming Financially Fit
    By Lois A. Vitt, Karen L. Murrell

    ... we find that most of our ideas of pleasure come from marketers intent on splitting us from our money. ... similar to Billie Jean King's (and Andy Roddick's, Serena Williams', and the Pro's at your neighborhood tennis center).

  • China's New Culture of Cool: Understanding the world's fastest-growing market
    By Cynthia Chan, LiAnne Yu, Christopher Ireland

    A huge xie xie to everyone on my guanxi list! —Cynthia Chan This book has been a joy to write, mainly due to my remarkable coauthors, LiAnne Yu and Cynthia Chan, who seemed to be available to collaborate at all hours of the day or night ...

  • Explaining Language Change: An Evolutionary Approach
    By William Croft

    The book provides a framework for assessing current theories of language change, and advances new ideas about grammatical reanalysis, conventional and non-conventional use of language, the structure of speech communities, language mixing, ...

  • Beginning Mobile Phone Game Programming
    By Michael Morrison

    Build several fully functional games as well as a game engine to use for programming cell phone and mobile games with Beginning Mobile Phone Game Programming!

  • Sams Teach Yourself HTML and CSS in 24 Hours
    By Michael Morrison, Dick Oliver

    Learn from the newest, updated edition of the highly acclaimed introduction to HTML, Sams Teach Yourself HTML and CSS In 24 Hours.

  • Cases in Operations Management
    By Robert Johnston

    The third edition of this clearly structured case book has been expanded and updated, and includes an introduction to the analysis of operations management cases.

  • Operations Management
    By Robert Johnston, Nigel Slack, Stuart Chambers

    This text presents both a logical path through the activities of operations management and an understanding of the strategic context in which operations managers work. It features worked examples of techniques discussed in the text.

  • Economic Development
    By Stephen C. Smith, Michael P. Todaro

    This text maintains a problem and policy oriented approach to development economics. It focuses on people and government in developing countries.

  • In Line Behind a Billion People: How Scarcity Will Define China's Ascent in the Next Decade
    By Damien Ma, William Adams

    Ma and Adams get beyond cheerleading and fear-mongering to tell the whole complex truth about China. These are truths you need to hear-whether you're an investor, business decision-maker, policymaker, or citizen. Will China dominate?

  • CCNA Voice Official Exam Certification Guide (640-460 IIUC)
    By Jeremy Cioara, Michael J. Cavanaugh, Kris A. Krake

    Well-regarded for its level of detail, assessment features, and challenging review questions and exercises, this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time.

  • Cisco QOS Exam Certification Guide (IP Telephony Self-Study)
    By Michael J. Cavanaugh, Wendell Odom

    This is the eBook version of the print title. The eBook edition does not provide access to the CD content that accompanies the print book. Official self-study test preparation guide for the Cisco QOS 642-642 exam.

  • Nanoconvergence: The Unity of Nanoscience, Biotechnology, Information Technology and Cognitive Science
    By William Sims Bainbridge

    39 Jordan Pollack, “Breaking the Limits on Design Complexity,” in Mihail C. Roco and William Sims Bainbridge (eds.), Converging Technologies for Improving Human Performance (Dordrecht, Netherlands: Kluwer, 2003, p. 162).

  • The Truth About Better Decision-Making (Collection)
    By Leigh L. Thompson, William Kane, Robert E. Gunther

    You don't make decisions without making mistakes. Just don't make the same mistake twice. And besides, the company had just invested millions of dollars in Burke's education. They were not about to let him go. When have you learned the ...

  • Logo Design Love: A Guide to Creating Iconic Brand Identities
    By David Airey

    French Property Exhibition By Roy Smith, 2008 Old (left), new (right) “The new design is an evolution of the French tricolor. It can be interpreted as open shutters or an open door, subtly welcoming visitors.

  • Practices for Engaging the 21st Century Workforce: Challenges of Talent Management in a Changing Workplace
    By William G. Castellano

    Byun, Kathryn J. and Frey, Christopher. 2012. “The U.S. Economy in 2020: Recovery in Uncertain Times,” Bureau ... Callanan, Gerard A. and Greenhaus, Jeffrey H. 2008. “The baby boom gen- eration and career management: A call to action.

  • Building Secure Software: How to Avoid Security Problems the Right Way
    By John Viega, Gary R. McGraw

    previous employer, Widevine Technologies, including Thomas Inskip, Dan Robertson, Michael Rutman, Eric Shapiro, and Amanda Walker, but especially Brad Kollmyer and Neal Taylor. Widevine's support was crucial to the completion of this ...

  • Microsoft Exchange Server 2007 Administrator's Pocket Consultant
    By William R. Stanek

    Each subnet that is part of a site should be connected over reliable, high-speed links. You should configure any business locations connected over slow or unreliable links as part of separate sites. Because of this, individual sites ...

  • Build a Website for Free
    By Mark William Bell

    Linking to Others The easiest way to make friends using your website is to link to other websites. Essentially, you put a link to someone else's website on your own site. This connects your site to other websites and makes it part of ...