Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?
Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services.
This edition of the Think Like a series displays the wonderful world of engineers.
This is where Innovation Accounting comes in. This book helps businesses to develop their level of capability and performance within innovation and accounting.
The first book about how to formulate a vision for new and appropriate products. This book is about the design approach ViP, Vision in Product design.
'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.
There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users.
Offers strategies for getting the most out of a visit to an art museum, covering museum etiquette as well as such topics as separating good from bad art, dealing with nudity in a museum, and appreciating portraiture.
Accuracy is not everything - confidence is. And, in this book, Hlavács helps you to build up your confidence, moving through each layer of drawing and helping you understand exactly why one drawing looks more professional than another.
This book will provide the full scope on trend research, from scanning to analysing and applying trends.
This book as an opportunity to dispel the myth that creative talent is something possessed by a gifted minority. This is the opportunity to pass on 'the secret' of highly creative people to a much wider audience.
A pocket guide to meaningful design in seven steps.
Brand the Change is a guidebook to build your own brand.
The art of negotiation is in searching together for possibilities that serve as many interests as possible. In times where 'win as much as you can' is on the rise worldwide, this is a refreshing alternative.
Did you ask someone a question today? Asking questions makes us human, it helps us to establish connections, learn and transform. This book turns the spotlight on the craft of asking questions.
The songs represent all popular music styles from the last fifty years, from rock to folk, and from punk to hip hop. This book is a collection of famous love songs.
Seventy five short management lessons with inspiring and funny visuals.
This handbook is the first book to take sustainability?or ?sustainism”?into the realm of social design thinking and practice.”
An exciting method of educational motivation, systematic architectural approach, and understanding of complex geometries.
This book looks into the basics of simplicity and researches more in depth three aspects of simplicity in design. To present complexity in simple ways is the designer's noblest aspiration.