Books from Dryden Press
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Contemporary Business: 1997 Edition
By Louis E. Boone, David L KurtzContemporary Business: 1997 Edition
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Marketing
By David P. Stone, Valerie L. Lee, Judith D. McDuffDavid P. Stone, Valerie L. Lee, Judith D. McDuff ... As with most classroom courses , this television course has a textbook , Contemporary Marketing Wired , ninth edition , by Louis E. Boone and David L. Kurtz ( Fort Worth : The Dryden ...
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Macroeconomics: Study Guide
By David E. Lindsey, Edwin G. DolanThis is an excellent macroeconomic point of view . This or any other public finance IN SEARCH OF STABILITY AND PROSPERITY >>> ECE WHERE YOU'RE. summary . Browning , Edgar K. , and Jacqueline M. Browning .
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Landmark Antitrust Cases
By William Breit, Kenneth G. ElzingaLandmark Antitrust Cases
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Applied Marketing Research
By Donald M. SciglimpagliaApplied Marketing Research
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Production and Operations Management: A Problem-solving and Decision-making Approach
By Norman GaitherProduction and Operations Management: A Problem-solving and Decision-making Approach
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Organizations: Theory and Design
By Arthur G. Bedeian, Raymond F. ZammutoOrganizations: Theory and Design
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Effective Small Business Management
By Donald F. Kuratko, Richard M. HodgettsEffective Small Business Management
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
By Thomas W. Speh, Michael D. HuttBusiness Marketing Management: A Strategic View of Industrial and Organizational Markets
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Theory of Microeconomic Issues
By Richard PerlmanTheory of Microeconomic Issues
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International Management: Text and Cases
By David H. HoltManagement is about people working in organizations, and international management is about people from many cultures working together, competing against one another, or trying to cope with one another's differences....
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Advertising: Its Role in Modern Marketing
By Dean M. KrugmanAdvertising: Its Role in Modern Marketing
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Intermediate Microeconomics and Its Application
By Walter NicholsonAfter a timely update of its problem sets and applications, Intermediate Microeconomics and Its Application is now available in an eighth edition. As with previous editions, this text still offers...
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Business Communication: Strategies and Skills
By Richard C. Huseman, James M. Lahiff, John M. PenroseBusiness Communication: Strategies and Skills
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Marketing Channels: A Management View
By Bert RosenbloomMarketing Channels: A Management View
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Marketing Management: An Overview
By Dale M. LewisonMarketing Management: An Overview provides an alternative to the traditional marketing management texts in the market. This new text offers a concise overview for the advanced level marketing course, enabling...
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Marketing Management
By Peter R. DicksonThis edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout...
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Test Bank and Transparency Masters: Exploring Marketing Research
By William G. ZikmundTest Bank and Transparency Masters: Exploring Marketing Research
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Personal Selling: Function, Theory, and Practice
By R. Wayne Mondy, James Ryland YoungPersonal Selling: Function, Theory, and Practice
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Operations Management: Providing Value in Goods and Services
By James B. DilworthOperations Management, Third Edition, is a student-friendly text that consistently covers the most important key concepts and recent trends in production and operations management. This new third edition covers such...