Books from Council for Advancement and Support of Education
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Developing an Effective Major Gift Program: From Managing Staff to Soliciting Gifts
By Roy MuirThis publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals...
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Educational Fund Raising and the Law
By Charles T. BargerstockThe law relating to charitable gifts to schools is described, and fund raising considerations are addressed. The first of four chapters, "Education Fund Raising in the Legal Context," reviews the...
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Public College and University Development: Fund Raising at State Universities, State Colleges, and Community Colleges
By Michael J. WorthDifferences in fund raising in public and private colleges are considered in 14 papers, with attention to different strategies, the organization of the effort, and special considerations. Article titles and...
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Integrated Marketing for Colleges, Universities, and Schools: A Step-by-step Planning Guide
By Robert A. SevierThis book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing...
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Presidential Inaugurations: Planning for More Than Pomp and Circumstance
By Joy Winkie ViolaThis publication covers the fundamentals of planning a college or university presidential inauguration. The guide's 10 chapters are based in part on a survey of colleges and universities that appointed...