Books from Kogan Page
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthResource added for the Business Management program 101023.
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A Practical Guide to Assessment Centres and Selection Methods: Measuring Competency for Recruitment and Development
By Ian TaylorThis book provides advice and tools to effectively introduce, design, and deliver assessment or development centers in an organization.
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Omnichannel Retail: How to Build Winning Stores in a Digital World
By Tim Mason, Miya KnightsUnderstand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.
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Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing
By Tim Hughes, Adam Gray, Hugo WhicherUnderstand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
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More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to...
By Jay Conrad Levinson, Robert J. Kaden, Gerald LindaThis compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques.
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What Philosophy Can Teach You about Being a Better Leader
By Jules Goddard, Dominic Houlder, David Giles LewisLearn how to build and expertly lead a fulfilled and purposeful human-centred organization using the thinking of four of the greatest philosophers.
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Market Research in Practice: An Introduction to Gaining Greater Market Insight
By Matthew Harrison, Julia Cupman, Oliver TrumanAccompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
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The Infinite Leader: Balancing the Demands of Modern Business Leadership
By Chris Lewis, Pippa MalmgrenMaster leadership adaptability and balance the demands and opportunities facing businesses today.
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Building Top Performing Teams: How to Develop Your Employees for Business Success
By Lucy Widdowson, Paul J. BarbourAchieve greater business growth using this practical guide to develop your team into a high performing collection rather than a group of disparate individuals.
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Human Resource Practice
By Fiona WhitingGain the essential knowledge and develop the practical skills needed for a successful career in HR.
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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience
By Katie KingLearn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.
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Manage D/Agreement Constr
By Michael ArmstrongManage staff performance with this handbook on the latest innovations in performance management as well as guidance on feedback, pay and personnel development planning.
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Armstrong's Handbook of Human Resource Management Practice
By Michael Armstrong, Stephen TaylorRevised in the light of recent developments in HRM policy and practice, this text includes chapters on human capital management, the role of the front line manager, HR strategies, and implementing HR strategies and learning and development.
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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
By William HighamThe Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.
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How to Write Your Will: The Complete Guide to Structuring Your Will, Inheritance Tax Planning, Probate and Administering an Estate
By Marlene GarsiaSuitable for executors and those who think about making or updating a will, this title covers the important issues, including: why to write a will; where to start; tax and legal considerations; and, the problems of dying intestate.
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Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
By Liam Fitzpatrick, Sue DewhurstUnderstand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.
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The European Community: The Social Dimension : Labour Market Policies for 1992
By Paul TeagueThis monograph is the first to be published in the "Issues in Human Resource Management" series emanating from research undertaken at the Human Resource Research Centre at Cranfield School of...
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Improve Your Communication Skills: How to Build Trust, Be Heard and Communicate with Confidence
By Alan BarkerGain essential skills for career development with this practical guide to help you communicate effectively with employers, co-workers and colleagues in every business context.
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The Cryptocurrency Revolution: Finance in the Age of Bitcoin, Blockchains and Tokens
By Rhian LewisUnderstand the potential challenges and transformative opportunities of cryptocurrencies and blockchains.
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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
By John O'Brien, David GallagherHarness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.