Encourages students who are encountering the field of communication for the first time to tackle theories without fear.
But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are."--
The ninth edition of A First Look at Communication Theory justifies again the program’s enduring popularity.
The tenth edition of A First Look at Communication Theory justifies again the program's enduring popularity.
Our goal in this text is to present 32 communication theories in a clear and interesting way.
Our goal in this text is to present 32 communication theories in a clear and interesting way.
This best selling text analyzes the major communication theories at a level appropriate for both lower and upper level courses.
Praised for its clear prose and straightforward presentation, 'A First Look at Communication Theory' uses a one theory per chapter approach, and makes extensive use of examples to help make...
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower- and...
Our goal in this text is to present 32 communication theories in a clear and interesting way.
A First Look at Communication Theory