A Preface to Marketing Management

  • A Preface to Marketing Management
    A Preface to Marketing Management
    By James H. Donnelly, J. Paul Peter, Jr.

    By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management.

  • A Preface to Marketing Management
    A Preface to Marketing Management
    By James H. Donnelly, J. Paul Peter

    ... Kevin Lane , 108 n Kerin , Roger A. , 74 n King , Robert L. , King , Ronald H. , 76 n Kinnear , Thomas C. , 37 n , 141 n , 153 , 175 n , 5 n N Nagle , Thomas T. , 197 n , 198 Narasimhan , Chakravarthi , 132 Natus , James A. , 185 n ...

  • A Preface to Marketing Management
    By James H. Donnelly, J. Paul Peter, Mark B. Vandenbosch

    The Canadian Edition ofA Preface to Marketing Managementdelivers the basic principles of marketing in a format praised for its organization, clarity and brevity. In providing an overview of the critical...

  • A preface to marketing management
    A preface to marketing management
    By James H. Donnelly, J. Paul Peter

    Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.

  • A Preface to Marketing Management
    A Preface to Marketing Management
    By Jr, J. Paul Peter, James H Donnelly

    By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management.

  • A Preface to Marketing Management
    By James H. Donnelly, J. Paul Peter

    A Preface to Marketing Management

  • A Preface to Marketing Management
    A Preface to Marketing Management
    By James H. Donnelly, J. Paul Peter

    Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and...

  • A Preface to Marketing Management
    A Preface to Marketing Management
    By J. Paul Peter

    A Preface to Marketing Management

  • A Preface to Marketing Management
    By Samia Baken

    Whether you're a small business owner just starting out or you've been an entrepreneur for a long time, you can actually outsource a lot of the marketing tasks and projects that seem to cross your desk every day.