Advanced Theory and Practice in Sport Marketing

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric C. Schwarz, Jason D. Hunter, Alan LaFleur

    Irwin, R. L., Lachowetz, T., Cornwell, T. B., and Clark, J. S. (2003). Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions. Sport Marketing Quarterly 12(3): 131–139.

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric Schwarz, Jason Hunter

    Trail, G. T., M. J. Robinson, R. J. Dick, and A. J. Gillentine (2003b). Motives and points of attachment: Fans ... Van Ossalaer, S. M. J., C. Janiszewski, D. G. Mick, and F. R. Kardes (2001). Two ways of learning brand association.

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric C. Schwarz, Jason D. Hunter

    Now in a fully revised and updated third edition, this is still the only text to introduce key theory and best practice at an advanced level. It is essential reading for any upper-level undergraduate or postgraduate sport marketing course.

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric C. Schwarz, Jason D. Hunter

    Now in a fully revised and updated third edition, this is still the only text to introduce key theory and best practice at an advanced level. It is essential reading for any upper-level undergraduate or postgraduate sport marketing course.

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric Schwarz, Jason Hunter

    ... sponsors and suppliers are listed below: □ Official partners: Adidas, Anheuser-Busch, Avaya, Coca-Cola, Continental, Deutsche Telekom, Emirates, Fujifilm, Gillette, Hyundai, MasterCard, McDonald's, Philips, Toshiba, and Yahoo!

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric C. Schwarz, Jason D. Hunter

    Since then, Reebok has further diversified through increasing brand image (Avia), new footwear product lines (John A. Frye Company – high-quality leather boots; Ralph Lauren – footwear); new sportswear product lines (Ellesse ...

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric C. Schwarz, Jason D. Hunter

    This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, ...

  • Advanced Theory and Practice in Sport Marketing
    Advanced Theory and Practice in Sport Marketing
    By Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan

    New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship.