Advertising
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Advertising: Principles & Practice
By William WellsAdvertising: Principles & Practice
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Advertising: An integrated marketing communication perspective, Fourth Edition
By George E. Belch, Michael A. Belch, Gayle KerrThis new edition is fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital.
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Advertising
By Longman Publishing Staff, Kenneth A. LongmanAdvertising
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Advertising: Principles and Practice
By William D. Wells, Sandra Moriarty, Nancy D. MitchellThe 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved.
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Advertising: A Framework
By W. Ronald Lane, Thomas RussellW. Ronald Lane Ron Lane is Professor of Communications at the University of Georgia . He is also a partner in SLRS Communications , an advertising - marketing agency and a member of the American Advertising Federation's ( AAF ) Academic ...
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Advertising: A Cultural Economy
By Liz McFallReformulations of the dualistic definition of culture as the other to economy, nature or society often refer to its specific and relatively recent historical and intellectual origins (Hunter, 1988; Turner, 1992; du Gay & Pryke, 2002).
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Advertising: Principles & Practice
By William Wells, John Burnett, Sandra Ernst MoriartyThis text reinforces the theme of "advertisiing effectiveness", with an emphasis on real-world examples, issues and applications. It aims to provide insight into what principles make advertising effective.
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Advertising: Principles and Practice
By William Wells, John Burnett, Sandra Ernst MoriartyExceptionally real-world in focus with examples, issues, and applications interlaced throughout this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does ...
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Advertising
By James S. NorrisAdvertising
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Advertising
By Susan WakeExamines the purposes, methods, and forms of advertising, and shows readers how they can make their own advertisements.
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Advertising: A Cultural Economy
By Elizabeth Rose McFallThis book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
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Advertising: Principles & Practice
By William Wells, Nancy Mitchell, Sandra Ernst MoriartyFor introductory courses in Advertising. Moriarty teaches students about effective marketing.
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Advertising: Principles and Practice
By William Wells, Sandra Moriarty, Nancy D. MitchellAdvertising: Principles and Practice
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Advertising: Principles and Practice
By William Wells, Robert Crawford, Linda BrennanThe 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved.
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Advertising: Its Role in Modern Marketing
By Dean M. KrugmanAdvertising: Its Role in Modern Marketing
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Advertising: Concept and Copy (Third Edition)
By George Felton'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
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Advertising: A Very Short Introduction
By Winston FletcherABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
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Advertising
By Michael F. Weigold, William F. ArensA new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history.
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Advertising
By Iain MacRury(eds) Buy This Book: Studies in Advertising and Consumption. ... 'The Scapa Society: The First Organized Reaction Against Advertising', Media, Culture and Society 3: 179–87. ... Advertising in Modern and Postmodern Times. London: Sage.
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Advertising: Its Business, Culture and Careers
By Andy TibbsIts Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking.