Advertising and IMC

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  Advertising and IMC: Principles and Practice

  By William D. Wells, Sandra Moriarty, Nancy Mitchell

  Revised edition of Advertising & IMC, [2015]

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  Advertising and IMC: Principles and Practice Plus Mylab Marketing with Pearson EText -- Access Card Package

  By William D. Wells, Sandra Moriarty, Nancy Mitchell

  Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry ...

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  Advertising and IMC: Principles and Practice, Student Value Edition Plus Mylab Marketing with Pearson EText -- Access Card Package

  By William D. Wells, Sandra Moriarty, Nancy Mitchell

  NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.

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  Advertising and IMC: Principles and Practice, Student Value Edition

  By William D. Wells, Sandra Moriarty, Nancy Mitchell

  Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded ...

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  Advertising and IMC: Principles and Practice

  By William Wells, Nancy Mitchell, Sandra Ernst Moriarty

  The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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  Advertising and IMC: Principles and Practice Plus 2014 MyMarketLab with Pearson EText -- Access Card Package

  By William D. Wells, Sandra Moriarty, Nancy Mitchell

  Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly ...

• 

  Advertising and IMC: Principles and Practice

  By William D. Wells, Sandra Moriarty, Nancy Mitchell

  Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication--multi-platform, as well as multimedia-- and the discussion is embedded seamlessly ...

• 

  Advertising and IMC: Principles & Practice

  By William Wells, Sandra Moriarty, Nancy Mitchell

  NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.

• 

  Advertising and IMC: Principles and Practice

  By William D. Wells, Sandra Moriarty, Nancy D. Mitchell

  Advertising and IMC: Principles and Practice