Advertising and Integrated Brand Promotion
-
Advertising and Integrated Brand Promotion
By Thomas O'Guinn, Chris Allen, Richard J. Semenik... II University of Texas at Austin Andrew T. Norman Iowa State Marcella M. Norwood University ofHouston James Pokrywczynski Marquette University John Purcell Castleton State College William E. Rice CSU Fresno Maria del Pilar Rivera ...
-
Advertising and Integrated Brand Promotion
By Thomas O'Guinn, Chris Allen, Richard J. Semenik... 382 Schmitt, Garrik, 49 Schonenberg, Fred, 101 Schreier, Martin, 49 Schrotenboer, Brent, 400 Schultz, E. J., 141, ... 374,391,392 Slefo, George, 288, 309 Sloane, Garett, 401 Smith, Aaron, 26, 308 Smith, Douglas, 197 Smith, Gerry, ...
-
Advertising and Integrated Brand Promotion
By Thomas O'Guinn, Chris Allen, Richard J. SemenikA leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice.
-
Advertising and Integrated Brand Promotion
By Chris Allen, Angeline Close Scheinbaum, Thomas O’GuinnA leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications.
-
Advertising and Integrated Brand Promotion
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
-
Advertising and Integrated Brand Promotion
By Richard J. Semenik, Thomas C. O'Guinn, Chris T. AllenLike other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
-
Advertising and Integrated Brand Promotion
By Thomas O'Guinn, Chris Allen, Richard J. SemenikA leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends.
-
Advertising and Integrated Brand Promotion
By Thomas C. O'GuinnAdvertising and Integrated Brand Promotion
-
Advertising and Integrated Brand Promotion
By O'GuinnThe comprehensive online companion to the printed text provides integrated discussion of video and other medium he.
-
Advertising and Integrated Brand Promotion
By Thomas O'Guinn, Richard J. Semenik, Angeline Close Scheinbaum2 ( 2016 ) , 459-465 ; and Rajeev Batra and Kevin Lane Keller , " Integrating Marketing Communications : New Findings , New Lessons , and New Ideas , " Journal of Marketing 80 , no . 6 ( November 2016 ) , 122–145 . 9.
-
Advertising and Integrated Brand Promotion
By Richard J. Semenik, Thomas C. O'Guinn, Chris T. AllenLike other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated...
-
Advertising and Integrated Brand Promotion
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Advertising and Integrated Brand Promotion, 8th Edition and access to MindTap Marketing for 1 term (6 months).
-
Advertising and Integrated Brand Promotion
By Thomas O'Guinn, Chris Allen, Richard J. SemenikImportant Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
-
Advertising and Integrated Brand Promotion
By Nelson Education LimitedAdvertising and Integrated Brand Promotion
-
Advertising and Integrated Brand Promotion
By Angeline Close ScheinbaumGain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E.