Advertising Creative
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Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean Grow, Marcel Jenningscopy and content, 286 for detailed information, 27 video in, 272–273 Web traffic, share by device, 296 Weed, Keith, 52, 112 Weight, 153 Weinstein, David, 71 Weller, Nathan, 159 Wells, H. G., 23 WhatsApp, 294–295 #WhatsInYourBag, ...
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Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean GrowNeal Schaffer, Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (Somerset, NJ: John Wiley, 2013). 37. Ray, “Stop Social Media Marketing.” 38.
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Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean GrowIn this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.
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Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean Grow, Dan AugustineDrawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency ...
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Advertising Creative: Strategy, Copy + Design
By Tom Altstiel, Jean GrowNew to the Second Edition Reflects the changes in the advertising industry- especially the expansion of digital media- with revised chapter organization that allows for greater tactical discussion Provides a clear picture of the industry ...
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Advertising Creative: Strategy, Copy, and Design
By Tom Altstiel, Jean Grow, Dan AugustineDrawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency ...